Marketing Assistant, Student Recruitment & Marketing, University of York (Hybrid)

This is a 6-week part-time (10 flexible hours per week) internship on a hybrid working basis. Approximately 7 hours per week will need to be completed on Monday in person, with the remaining hours being worked flexibly over the rest of the week.

In the University of York Marketing Team, we use student-generated content in everything we do, promoting York to a wide range of potential applicants (mainly UK-based learners aged 16 to 18). This includes commissioning blogs and vlogs for our Student Voices platform, and paid ads on social media.

We’re always looking to improve what we do, and to use fresh perspectives to help us be at our best. We’d love someone to research how our audiences like to interact with student content, suggest improvements to our platforms, and make engaging content for our future campaigns.
 

Project details

Over this 6-week project, you’ll evaluate the effectiveness of the student content we’ve put out over the past year, bringing together recommendations on how to make it more engaging. You’ll then create content for us to help promote York life to our UK undergraduate audiences.

At the start of the internship, we’ll discuss how you’d like to tackle the project – sharing your experiences, gathering student feedback, researching other universities, suggesting content ideas, and creating the content itself.

You’ll work towards a presentation in your final week, telling senior leaders what you’ve found and what you’ve made.

We are looking for someone with: 

• A good understanding of Gen Z’s content preferences across Instagram, TikTok and YouTube
• Knowledge of our audiences, their needs, and the key selling points of the University and city of York
• An ability to film and feature in video content, and edit it for a variety of social platforms
• Prior experience of organising a project, from the planning stages to delivery and evaluation
• Good self-motivation skills and proactivity to progress assigned work, with and without supervision
• Confidence in communicating with a range of stakeholders, including students and staff

What the intern can gain from this internship:

• Opportunity to expanding your knowledge of diverse marketing practices and processes within a large organisation
• Experience of creating content to pre-defined briefs and brand guidelines
• Opportunity to contribute to the creative output of the university
• Insight into a busy office environment
• Further soft skills development

Application details

This post is brought to you by York Internships. This post is for 6 weeks, working 10 hours per week on a hybrid working basis. Interviews are expected to take place on 14 May. Applications close at 23:55 on 4 May.
Please note that if you are offered an internship through York Internships, it is a condition of the agreement that you participate fully in the training elements of your project, which includes maintenance of a learning journal and completion of a short project report or video about your experience. 

Employers choose to advertise their roles via York Internships, therefore we ask that you do not contact employers directly with your application. If you have any questions about your application, please email careers-placements@york.ac.uk.
 

How to apply:

To apply, please click the red ‘apply’ link.

• Please download the York Internships application form. You can find this on the York Internships company profile as an attachment. Alternatively, the application form is attached to the internship vacancy. Once you have completed this, please re-upload along with your CV.
• Please note that if you do not receive a confirmation email following your application, we have not received it. Therefore please be sure to save a copy of your application in case you need to reapply, and email careers-placements@york.ac.uk if you wish to check your application status.
• Please note that details of this project will not be accessible through Handshake following the closing date; please save a copy of this opportunity for your reference. 
• If you have not heard from York Internships within two weeks of the application deadline, please assume that on this occasion your application has been unsuccessful. 
• You are encouraged to seek support when putting together your application. You can access CV and interview advice at york.ac.uk/careers/applications

INTERNSHIP ELIGIBILITY: YOU MUST READ THIS INFORMATION BEFORE APPLYING. If you have any questions at all about your eligibility, please contact careers-placements@york.ac.uk at the earliest opportunity - do not wait for the application closing date to contact the team.  

The hourly rate for this position is subject to tax, National Insurance and people’s pension. The intern will be paid monthly in line with the casual payroll process based on the submission of timesheets via Dashboard.

This internship is open to all students of the University of York who will be registered with the University, and who will be based in and have the legal right to work in the UK, for the duration of the internship. If you have any questions at all about your eligibility, please contact careers-placements@york.ac.uk at the earliest opportunity - do not wait for the application closing date to contact the team.  

For postgraduate students, we consider semesters to include the summer vacation.  Please note that students studying on a student visa may not exceed 20 hours of paid work (including voluntary work) per week during semester.

Right to work documentation: Any applicant who is offered this internship will be asked to provide evidence of their right to work in the UK before beginning the internship. This will involve providing a copy of your passport to the University’s HR Team. If you are a non-EU national your passport should contain details of your student visa confirming that you have obtained permission to work. You will be contacted with further instructions on how to complete a Right to Work check if you are offered the role.

You must be eligible to work in the UK and have a valid National Insurance (NI) number to complete this internship.  If you are in the application process for an NI number at the time your internship is due to start, you can start work, however please note the University of York Casual Worker Team will require you to provide your NI number as soon as possible. Further information on NI numbers can be found on the UK Government website.